shepaz

THE MUSEUM OF TOLORANCE OF JERUSALEM

PUBLIC RELATIONS | DIGITAL

Website UX UI

This comprehensive project for the museum combined digital strategy, public relations, PPC, and creative marketing to support a major exhibition launch. Our team delivered an integrated campaign designed to boost visibility, attract diverse audiences, and position the museum as a cultural hub. From crafting the brand narrative and media outreach to managing targeted ad campaigns and digital content, every element worked together to create a unified and powerful public presence. The result was a record-breaking number of visitors, widespread media coverage, and a lasting impact on the museum’s reputation and engagement.
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WHAT

WE
DID

WHAT
WE DID

PUBLIC RELATIONS

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DIGITAL

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WEBSITE

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LANDING PAGES

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MARKETING PPC

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STRATEGY

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UX UI

Multilangual responsive website

By consistently utilizing the brand colors and typography, the museum reinforces its core values of tolerance and diversity, enhancing readability and creating a memorable experience for visitors as they engage with the exhibits.

PUBLIC RELATIONS

INTERVIEWS & ARTICLES

In this project, our public relations team worked closely with the client to craft a strategic communications plan that aligned with their brand vision and business goals. From the initial briefing, we collaborated to define key messages, identify target audiences, and develop a tailored media outreach strategy. Throughout the process, we maintained constant communication with the client, ensuring alignment at every step—from writing compelling press materials to coordinating interviews and media events.

The campaign exceeded expectations, securing national media coverage, significantly increasing brand awareness, and driving a measurable boost in engagement across digital platforms. The result was a highly successful launch that positioned the client as a leader in their industry.

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PPC

DIGITAL & MARKETING

In this project, our marketing and PPC team partnered with the client to develop a data-driven strategy focused on increasing brand visibility and driving high-quality leads. We began with an in-depth analysis of the client’s target audience, market trends, and existing campaign performance.

 Based on these insights, we created a tailored multi-channel approach, including Google Ads, Meta campaigns, and conversion-optimized landing pages.

Throughout the process, we worked hand-in-hand with the client, providing ongoing reporting, A/B testing, and real-time adjustments to maximize ROI. The results were outstanding—click-through rates doubled, cost-per-lead dropped by 40%, and overall conversions significantly surpassed initial KPIs, making it one of the client’s most successful digital campaigns to date.