STRATEGY & CRISIS MANAGEMENT

Strategic Clarity, Confident Response

We empower organizations and brands to operate with confidence and stability in a business environment marked by uncertainty. Our experienced team offers strategic guidance for long-term growth and success, along with professional crisis management that protects your reputation and ensures continued achievement even during critical moments. Whether planning for the future or responding to crises in real time, we support you to ensure every action is strategic and every message builds trust.

WHAT WE DO

Strategic Advisory

We work closely with your team to develop smart, actionable strategies that align with your vision and objectives. From in-depth market research and stakeholder mapping to brand positioning and go-to-market planning, our recommendations are tailored and practical—designed for sustainable impact.

Crisis Management & Communications

When the unexpected occurs, we respond swiftly and with clear thinking. We support organizations in sensitive situations by managing response protocols, drafting urgent media communications, handling crisis communications, and advising company or organizational leadership at every stage. Our proactive approach helps you regain control, maintain transparency, and safeguard your most valuable asset – your organization’s reputation.

Risk Management & Assessment

Continuous monitoring and analysis of the organization’s activities enable us to identify potential risks before they arise. We track media, social trends, and public sentiment, delivering real-time alerts and insights to ensure you are always prepared.

Crisis Preparedness & Simulation

As part of our operations, we will prepare your team for every possible scenario through professional media training, crisis simulations, stakeholder mapping, and escalation protocols. We ensure that your team knows how to respond quickly, efficiently, and clearly.

Stakeholder Engagement

We help you prepare for a crisis by coordinating with internal teams, external partners, regulators, and journalists. We develop potential response strategies and guide you on how and when to communicate with each relevant party. Our team crafts messages tailored to your target audiences and delivers them through the most effective channels to ensure maximum impact.

HOW WE WORK

Confidential, collaborative strategic sessions and risk audits

Scenario-based planning, tailored to your organization’s realities

Clear action plans for both short- and long-term challenges

Open communication, rapid response, and ongoing partnership

WHO WE SERVE

Leadership Teams

Preparing for growth, strategic change, or new markets

Organizations

Facing reputational risks or high-stakes crises

Nonprofits, Businesses & Institutions

Requiring crisis plans and professional guidance

Brands

Seeking proactive, expert guidance – before, during, or after a crisis

Case Studies

Case Study | Public Relations, Digital, Website

The Museum of Tolerance Jerusalem – MOTJ

The Jerusalem Museum of Tolerance (MOTJ) is a significant institution with a complex public image and a rich media history. Our challenge has been to build a comprehensive suite of digital marketing assets from the ground up, while also developing and implementing a strategy to ensure their continued relevance to the museum’s needs in the years ahead. Photo: Shai Gil

Case Study | Public Relations

The Jewish Community of Porto

The Jewish Community of Porto is distinguished by its dynamic approach to tradition, education, and outreach. Renowned for building bridges between cultures, the community invests in interfaith dialogue, cultural projects, and the preservation of Portugal’s Jewish heritage. Its activities continue to strengthen Jewish identity locally while fostering connections that extend beyond the city and the country.

Case Study | Public Relations, Social

Maccabi World Union

With the outbreak of the ‘Iron Swords’ war, many organizations sought effective ways to communicate with the global Jewish media. For Maccabi World Union, the largest Jewish organization in the world, with 450,000 members across 70 countries, delivering messages promptly and efficiently was essential.

TESTIMONIALS

CLIENTS SAY

"One of our goals was to establish ourselves as thought leaders in a niche saturated with 'thought leaders.' shepaz helped us create a targeted plan and get our voice out there. From articles and interviews, to bylined content, we were able to actively and effectively home in on our target audience."

Eyal Bino,CEO IcoNYC Labs

"I worked with Shelly and her team over a period of 2 years, and in that time, they delivered results. They were proactive and responsive and made it a priority to understand our needs. As an organization working in a huge global market, it is a challenge to get your message out and noticed. Shepaz got us interviews and placements in leading local and global media, bringing us growth in traffic."

Yulia Zvadviker,Director of HR, BlueSnap

"We were looking to gain traction with the retail sector, Shelly and her team came in and did a deep dive to really understand our offering and our customers. They took our story and got it out there, gaining us significant exposure as part of the effort to increase our brand recognition."

Nadav Israel,Founder and CEO Edgify