PR becomes a significant strategic tool for your company or organization when it effectively and reliably connects you with your target audiences. Working collaboratively with you, we develop and implement strategies that generate positive media coverage, connect you with your target audiences in Israel and worldwide, and help you build an excellent reputation.
WHAT WE DO
Strategic Public Relations Planning
Deeply understanding you, your goals, and objectives, as well as becoming familiar with your target audiences and creating precise messages for each, enables us to deliver more accurate results. This process allows us to develop a clear and well-defined work plan that will guide our efforts throughout our work together.
Building a Story and Messaging
PR work introduces your target audiences to your organization, the people behind it, and its core values, allowing you to benefit from positive media coverage. By working together with us, we will hone your corporate story and media messages, ensuring that the improvements you experience are reflected not only in the articles we produce for you but also in the overall business performance of your activity.
Building a Story and Messaging
PR work introduces your target audiences to your organization, its people, and its values, enabling you to benefit from positive media coverage. By working with us, we will refine your corporate story and media messages, ensuring that the improvements are reflected not only in the articles we produce for you but also in your business operations as a whole.
Building Expertise in Thought Leadership
Positioning your organization or company as the authority in your professional field is a powerful way to establish a strong presence in the market. By working strategically with you, we will deliver precise media exposure, opportunities to speak at conferences and public events, and identify original content that will give you a competitive edge.
Crisis Management in Communications
A media crisis is an event that occurs unexpectedly, however, this does not mean that preparation is impossible. In our communication efforts, we will identify potential points of failure and risks that could escalate into a communication crisis. We will systematically organize all possible scenarios to minimize potential damage while also maximizing the opportunities that each crisis may present.
Public Relations in the Israeli, Jewish, and International Media
With over 20-years of experience in the field, we offer an extensive and well-established network of contacts with media outlets, journalists, and editors in Israel, the Jewish press in North America, Europe, and Latin America, as well as the global international press.
EXPAND YOUR INFLUENCE
While PR and communications are at the core of our professional services, we also offer a range of complementary marketing products for clients seeking a comprehensive approach. From digital marketing and advertising campaigns to the creation of websites and apps, as well as branding and design, we will professionally guide you toward achieving your desired objectives.
Digital Marketing
In today’s fast-paced digital age characterized by an overwhelming flow of information, it is critical that messages reach target audiences through multiple channels. A strong social media presence should feature engaging and relevant content (preferably in video format), sponsored campaigns (PPC), regular newsletters, and an up-to-date website. These strategies – and others – help you sell, persuade, recruit and remain relevant.
Design & Branding
We transform your vision into an unforgettable visual experience across both digital and real-world platforms. Our team of designers specializes in creating optimal user experiences and journeys (UI/UX) for your target audiences, strengthening your brand and ensuring that every interaction with your customers is meaningful.
Websites & Apps
Our team leverages the latest technological expertise and tools to deliver solutions tailored to your needs. From concept, mapping, and characterization, through design and development to launch, we build platforms that are perfectly suited to you. With professional precision, we integrate these platforms to create a system that generates leads, increases donations, or simply climbs to the top of search engine results.
A to Z Hi-tech Marketing
Turning technologies into compelling narratives that drive sales is our specialty. We approach this task using a wide range of marketing tools: public relations with Israeli, technological, and global media; end-to-end digital marketing management, including employer branding; the creation of both sponsored and organic advertising campaigns; and the planning and production of events and conferences, among others.
Public Relations for Organizations and Nonprofits
Anyone who has ever led an NGO knows: the tasks are many and the resources are limited!
Case Studies
TESTIMONIALS
CLIENTS SAY
"One of our goals was to establish ourselves as thought leaders in a niche saturated with 'thought leaders.' shepaz helped us create a targeted plan and get our voice out there. From articles and interviews, to bylined content, we were able to actively and effectively home in on our target audience."
Eyal Bino,CEO IcoNYC Labs 
"I worked with Shelly and her team over a period of 2 years, and in that time, they delivered results. They were proactive and responsive and made it a priority to understand our needs. As an organization working in a huge global market, it is a challenge to get your message out and noticed. Shepaz got us interviews and placements in leading local and global media, bringing us growth in traffic."
Yulia Zvadviker,Director of HR, BlueSnap 
"We were looking to gain traction with the retail sector, Shelly and her team came in and did a deep dive to really understand our offering and our customers. They took our story and got it out there, gaining us significant exposure as part of the effort to increase our brand recognition."
Nadav Israel,Founder and CEO Edgify 
QUESTIONS
FAQ
What is Public Relations?
PR, which stands for Public Relations, encompasses all the communication activities undertaken by an organization or company – often with the assistance of a specialized public relations firm – to influence public opinion, raise awareness, create a positive image, or promote products and initiatives. Most organizations, including commercial enterprises, politicians, and public figures, invest in public relations as part of their marketing strategy to distinguish themselves from their competitors.
Does our company or organization need public relations (PR)?
PR comes into the picture when an organization or company needs to reach specific target audiences in a qualitative and consistent manner.
There is little point in investing in PR if the company is at risk of closing due to a lack of customers – in this case, the focus should be on strengthening your digital presence. PR becomes relevant when you want to promote an agenda, worldview, product, or service. It is an almost essential service for organizations, companies, and institutions with an economic, social, or political agenda.
Opinions are divided regarding public relations for individuals and small businesses.
The challenge of cutting through the noise of social media and the constant flow of information requires serious organizations and companies to use public relations, otherwise, their message may go unheard. PR can break through the noise and deliver a clear message in the media – a message that can then be further promoted on social networks.
There is little point in investing in PR if the company is at risk of closing due to a lack of customers – in this case, the focus should be on strengthening your digital presence. PR becomes relevant when you want to promote an agenda, worldview, product, or service. It is an almost essential service for organizations, companies, and institutions with an economic, social, or political agenda.
Opinions are divided regarding public relations for individuals and small businesses.
The challenge of cutting through the noise of social media and the constant flow of information requires serious organizations and companies to use public relations, otherwise, their message may go unheard. PR can break through the noise and deliver a clear message in the media – a message that can then be further promoted on social networks.
How long does it take to see results?
‘Public relations is not ‘poof!’ and you’re done,’ is something that many public relations professionals explain to clients during the sales process – and with good reason.
An organization or company that only turns to public relations around major successes or during crises (excluding themselves from continuous engagement) is essentially forfeiting long-term and high-quality media exposure for themselves and their organization.
Quality PR, like any other component of an organization, needs to learn, adapt, and be given the opportunity to produce in-depth articles for the media – efforts that require patience and the careful crafting of a compelling story.
If you hire a PR firm for just three months, the results will reflect this: they may not be bad, but they won’t be thorough or significant.
Effective public relations demand consistent attention and diligent work. If you incorporate PR into your annual work plan, the results will be commensurate – provided you’ve found the agency that fits your needs.
An organization or company that only turns to public relations around major successes or during crises (excluding themselves from continuous engagement) is essentially forfeiting long-term and high-quality media exposure for themselves and their organization.
Quality PR, like any other component of an organization, needs to learn, adapt, and be given the opportunity to produce in-depth articles for the media – efforts that require patience and the careful crafting of a compelling story.
If you hire a PR firm for just three months, the results will reflect this: they may not be bad, but they won’t be thorough or significant.
Effective public relations demand consistent attention and diligent work. If you incorporate PR into your annual work plan, the results will be commensurate – provided you’ve found the agency that fits your needs.
How do you select a PR firm?
Look for a firm with prior experience in similar fields and ask for recommendations. Request to see previous work the firm has done for clients like you, inquire about their actual work process and understand what results they can deliver. Equally important is ensuring there is personal chemistry, as you will be working together over an extended period.
What is the difference between PR and digital marketing?
PR emphasizes building an image and strengthening reputation through exposure in the media and traditional channels, while digital marketing focuses more on sponsored advertising, social media campaigns, and direct sales. The optimal approach is usually a combination. PR builds trust, while digital marketing drives sales.
Would PR also be effective for a small business?
It depends on the type of service, scope, and objectives. If your goal is to increase awareness, build trust, and establish a reputation for professionalism, then yes – PR can be effective, particularly in fields where name recognition and reputation are crucial. However, in some cases, it may be more beneficial to allocate your budget to fast, targeted channels such as digital marketing first, and then expand your efforts to include PR.
How do you measure the success of PR activity?
It’s not always about coverage or number of mentions. We assess whether the target audience has been exposed to the brand, whether the conversation is positive, whether there are new inquiries, the quality of the relationships established, and the extent to which we have influenced awareness or shaped the narrative. Setting clear goals at the outset is crucial, as it enables us to progress and measure results effectively.
What happens in the event of a communications crisis?
One of the key advantages of public relations is the ability to manage crises effectively. An experienced PR firm develops a plan in advance, responds swiftly, crafts precise messages and ensures your story is presented in the best possible light. In most cases, this is the difference between a crisis that escalates and one that concludes with relative calm.
