Unlock Your Global Potential
PR becomes a powerful strategic tool for your company or organization when it effectively and reliably connects you with your target audiences. We develop and implement strategies that generate positive media coverage, engage your target audiences, and help you build an outstanding reputation.
PUBLIC RELATIONS
An effective digital presence is critical for growth and success. Whether you are a nonprofit, a rapidly growing high-tech company, or an established brand, the challenge remains: rise above the noise, reach your target audiences, and drive action.
DIGITAL MARKETING
WEBSITES &
APPS
We transform vision into compelling visual experiences, both online and in physical spaces. Our team blends contemporary design with targeted strategic objectives to create a visual language that resonates with the right audiences, strengthens your brand, and ensures every touchpoint is meaningful.
BRANDING & DESIGN
We empower organizations and brands to operate with confidence and stability in a business environment marked by uncertainty. Our experienced team offers strategic guidance for long-term growth and success, as well as professional crisis management to protect your reputation.
STRATEGY & CRISIS MANAGEMENT
From PR and employer branding via advanced digital marketing strategies, and to conferences and showcases, we partner with technology clients to help them achieve a lifetime’s worth of company growth in a relatively short period of time.
A-Z MARKETING FOR TECH FIRMS
CASE STUDIES
OUR PARTNERS
OUR STORY
ABOUT SHEPAZ
shepaz is a public relations and marketing communications firm operating since 2011. We specialize in working with technology and high-tech companies, organizations, social associations, educational institutions and academia, as well as anyone who needs to promote their interests. At ShePaz, we’ve built an extensive network of contacts within the Israeli, Jewish Diaspora, and international media. This has become our primary area of expertise.
Over the years, we’ve also refined and established a comprehensive marketing system to provide our clients with broad and precise solutions in the digital and marketing arena. Today, we manage the digital marketing systems for organizations from the Jewish world in Israel and abroad, as well as for Israeli and international associations and companies. We initiate, produce, and execute large and complex campaigns, develop digital platforms, solve marketing challenges, and make our clients’ lives easier. —— The firm was founded by Shelley Paz, formerly a journalist for Israel’s leading newspapers (Maariv, Yediot Aharonot, Jerusalem Post, Jewish Chronicle), and today includes a diverse team of professionals, each with their own area of expertise. Together, we form a team capable of achieving success.
THE BLOG
#PEOPLE_WANT_CONTENT
In this blog, we’ll demonstrate how to discover your unique story, enhance and refine it, as well as what interests the media and can spark a wildfire – both positively and negatively. We’ll also look at how to manage this fire to your advantage.
We’ll explore online and offline marketing trends, learn about essential tools, gain insights into how communication works, and feature success stories from media and marketing professionals who’ve led significant initiatives.
איך הפך השיווק הדיגיטלי לאחד המרכיבים החשובים ביותר בכל ארגון?
יש בדיחה מפורסמת שמדברת על כך שחנויות האפליקציות הן בתי קברות לתוכנות ויישומונים שמתכנתים בנו בעצמם. הבעיה באפליקציות ותוכנות שנבנו על ידי מתכנתים מא׳ עד ת׳, היא העובדה שמתכנתים לרוב הם אנשים פונקציונליים מאוד. הם רואים בעיה ואם הם מזהים לה פתרון, הם רצים לפתח אותה בלי לחשוב על היבטים חשובים לא פחות מקיומו של הפתרון, כמו מי בכלל קהלי היעד של הפתרון הזה? איפה הם נמצאים? האם הם בכלל מסוגלים להשתמש בפתרון שנבנה להם? כלומר האם הוא מורכב מדי בשבילם או מספיק יעיל בשביל המאמץ הנדרש ללמידה ולרכישת הפתרון. ויש עוד שורה ארוכה של סוגיות שיש להשיב עליהם בטרם ניגשים לפיתוח.