An effective digital presence is essential for growth and success. Whether you’re a nonprofit, a growing high-tech company, or a brand with an established legacy, the challenge remains the same: stand out from the noise, reach your target audiences, and drive action. Yes, it’s a cliché, but it’s also true – if you’re not present, you simply don’t exist. We love collaborating with organizations and companies that recognize the importance of digital marketing in achieving both strategic and tactical goals, and who understand that meaningful results require investment of time, effort, and planning.
WHAT WE DO
Original Online Content
We study you – your style, work, and highlights – and use these insights to create original content for you, whether in text, image, or video. Our goal is to deliver your message to your target audiences in the most professional and effective way. We employ advanced AI, cutting-edge video tools, and a rich graphical language to ensure you look every bit as professional as you truly are.
Development of a Unique Visual Presence
Together, we will refine and enhance your design and graphic language on social networks. With a team of designers and digital professionals specializing in creating effective user journeys (UI/UX), you’ll benefit from vibrant, up-to-date, and precise visibility that engages your target audiences and makes an impression.
Platform Management and Influencer Marketing
The content we produce for you is uploaded to your social media pages—and sometimes to your website—monitoring relevant discourse and fostering a connection with the community built around your organization. Speaking of community, we also help you identify and nurture influencers who can advocate for your organization and attract a following.
Paid Campaigns (PPC / Performance)
We connect and set up the systems you need to manage sponsored campaigns on social networks. Once everything is configured and your invoices are organized – the paid promotions will begin. This will help you increase sales, recruit employees or donors, generate targeted audiences for your content and achieve success!
WhatsApp, Newsletters and All the Rest
Yes, yes, just like all the annoying WhatsApp emails and messages that remind you to sign up, buy, visit, and not to miss out. Now, you too will finally have someone to take care of this important out of sight out of mind work. The goal isn’t just to have people read your great articles, but to make sure they remember you exist.
Strategy
Everything is good and visually appealing, but nothing will work if the person managing your budget does not understand marketing and people! That’s why all the work we do for you is supported by a strategic and professional work plan designed to build audiences, create a strong, quality presence, drive sales, and at the same time, establish you as a brand.
WHO WE WORK WITH
Non-profits and Social Organizations
You engage with multiple audiences simultaneously – policymakers and regulators who need to understand who you are and what you do, donors and philanthropists who require confidence as they continue to provide the funding you need to succeed, and your target audience. Each of these groups should encounter you and your initiatives through the channels they visit. We will ensure that you are at your best with every interaction.
High-tech firms with a focus on employer branding
Many high-tech and technology companies attempt to humanize the innovative aspects of their online presence for commercial reasons. Sometimes in doing so, they forgo maintaining a digital presence altogether. This is a mistake. It is essential to remain present in a relevant and up-to-date manner – whether you need to continue recruiting top talent, attracting investors, or appealing to companies that may be interested. We will guide you through this jungle!
Commercial Companies with Passion
Established commercial companies seeking professional support for their digital marketing initiatives will find a comprehensive solution to all their needs – from creating high-quality networking content, writing, copywriting, and managing sponsored campaigns and emails, to website management. A dedicated team ensures that every task is handled expertly, keeping your brand at the front of your customers’ minds.
DIGITAL FOR NON-PROFITS AND ORGANIZATIONS
Digital marketing channels can serve as a central hub for much of the activity of any social organization or association. The key lies in a smart, strategic blend of content that inspires action, sponsored campaigns that drive engagement, and marketing initiatives that succeed in mobilizing audiences.
DIGITAL FOR BUSINESSSES
Digital is shorthand for all the actions an online business takes to sell or reach new potential customers.
Case Studies
Case Study | Digital, Branding
Women Champions for Change – WCC
The Women Champions for Change initiative was a unique international project that encompassed logo design and branding, the creation of a custom visual style, website development, and the design of all graphic materials for a special conference held in collaboration with the Peres Center for Peace and Innovation in Jaffa together with the Azrieli Foundation. We chose a clean interface and an international aesthetic, ensuring that the website and design materials reflect the strength of women everywhere, as well as the leadership of the participating women.
Case Study | Public Relations, Social
Maccabi World Union
With the outbreak of the ‘Iron Swords’ war, many organizations sought effective ways to communicate with the global Jewish media. For Maccabi World Union, the largest Jewish organization in the world, with 450,000 members across 70 countries, delivering messages promptly and efficiently was essential.
TESTIMONIALS
CLIENTS SAY
"One of our goals was to establish ourselves as thought leaders in a niche saturated with 'thought leaders.' shepaz helped us create a targeted plan and get our voice out there. From articles and interviews, to bylined content, we were able to actively and effectively home in on our target audience."
Eyal Bino,CEO IcoNYC Labs 
"I worked with Shelly and her team over a period of 2 years, and in that time, they delivered results. They were proactive and responsive and made it a priority to understand our needs. As an organization working in a huge global market, it is a challenge to get your message out and noticed. Shepaz got us interviews and placements in leading local and global media, bringing us growth in traffic."
Yulia Zvadviker,Director of HR, BlueSnap 
"We were looking to gain traction with the retail sector, Shelly and her team came in and did a deep dive to really understand our offering and our customers. They took our story and got it out there, gaining us significant exposure as part of the effort to increase our brand recognition."
Nadav Israel,Founder and CEO Edgify 
QUESTIONS
FAQ
What is Digital Marketing
Digital, social media, new media, social networks, sponsored campaigns, emails, newsletters, posts, reels, stories, and sponsored ads – all of these refer to activities connected to digital marketing. Today, the majority of marketing is conducted through social networks and digital media. To reach our target audiences, we need at a minimum an up-to-date, active website and active social media profiles. From there, countless marketing strategies are available – some handle it independently, some engage influencers, and others work with agencies or freelancers. Anything is possible, and success depends on factors such as budget, expertise, geographic location, and more.
Does our company or organization need digital marketing?
On the surface, everyone needs digital marketing – at scale and with varying levels of professionalism. This ranges from trainers and fitness instructors, neighborhood cafes and supermarkets, to law firms, doctors, accountants, social enterprises, government offices, commercial companies, and high-tech firms. Everyone should ask themselves: Where is my target audience, and how can I communicate with them?
What Does Digital Marketing Include?
Digital marketing is divided into several major components: content, visual design, sponsored campaigns, and marketing strategy. Each of these areas encompasses a dynamic range of services. Content includes posts, articles, website copy, newsletters, and influencer collaborations. Visual design covers graphic design, videos, stories, reels, and newsletter layouts. Sponsored campaigns represent a specialized field that most social and digital managers do not oversee, involving the planning, setup, and management of campaigns on dedicated platforms such as Meta, Google Ads, LinkedIn, TikTok, and X (as well as several other, more or less significant, social networks). Effective digital marketing work should incorporate a variable mix of these three elements, with the specific combination determining the overall cost.
How Do You Select the Digital Agency that Meets Your Needs?
Before searching for a digital marketing agency, take the time to sit down and clearly outline your needs. Are you looking to increase sales, raise awareness, build your brand, or recruit employees or donors? Once you have a clear understanding of your objectives, conduct a brief market survey with several agencies to learn what their services include, which organizations they have worked with, and how much they estimate your media costs will be – the amount paid to social networks to publish your content and ads. Finally, choose the agency that offers the closest match to your needs and with whom you feel the best chemistry. Most importantly, be prepared for a period of learning and adjustment, after which you will be able to fully appreciate the true value of this partnership.
Many people confuse digital marketing with PR, but what is the difference between the two?
Digital marketing centers on establishing a social media presence and encompasses activities such as creating social media content, running sponsored campaigns that reach targeted audiences across various networks, sending newsletters, and more. Public relations (commonly referred to as PR) focuses on building an image and enhancing reputation through features and articles in traditional media outlets, including radio, television, print, news websites, podcasts, and others. PR builds trust, while digital marketing drives sales. Not everyone needs or can secure PR, but almost everyone requires a digital presence. Most organizations and companies will benefit from the right combination of both services.
Can a small business hire a digital marketing agency?
The rule we like to use is that a digital marketing budget becomes relevant when a company or organization is considering hiring at least a part-time employee. The idea is to give the agency sufficient time to build audiences and deliver results. In most cases, small businesses are unable to sustain such a budget for an extended period. If they choose to hire a digital marketing agency regardless, they may end up spending a comparatively large amount without seeing a significant impact on their bottom line. Therefore, it is recommended that small businesses seek out freelancers to support them in their digital efforts.
How do you measure the success of digital marketing work?
Unlike public relations, when it comes to digital marketing, the measurement options are many and varied! You can track website traffic, examine which pages are more popular and what visitors do on your site do. You can learn what content on social media has resonated with your followers, made them share or donate, and what didn’t work. You can examine how much each lead or customer cost, and how long they remain your customer, how much it costs to retain the customer, what is important to them and when they tend to make purchases, respond or attend events. In short, professional digital marketing allows you to measure (almost) everything! You just need to know what success is for you and how much you are willing to pay for it.
How much budget should be allocated for media?
It is challenging to provide universal guidelines for every field and every type of organization, as budgets vary depending on the organization and its goals. Small commercial companies may spend around 10,000 shekels per month, while social enterprises and associations might allocate approximately 3,000 shekels monthly. Non-profits benefit from eligibility for a $10,000 monthly grant from Google, whereas private companies must fund their own advertising on this platform. Organizations wishing to advertise on LinkedIn for a fee should anticipate higher expenses. Additionally, there are other costs to consider, such as fees for electronic mailing systems.
