100 reasons to spend time in Jerusalem

The summer tourism campaign ‘100 reasons to spend the summer in Jerusalem’, carriedout for the Jerusalem Municipality, sought to introduce Israeli audiences to the capitalcity’s hidden gems and help visitors enjoy what the city has to offer.

The campaign involved filming and editing 100 videos at tourist sites, hotels, restaurants,businesses, and other locations in the city typically known only to Jerusalemites. Launchedin the summer of 2016, it was then (and may still be today) the largest content campaignever produced in Israel. The campaign was featured on the Mako content site, where itremains to this day, and was supported by television and radio advertisements andbillboards.